Adidas’ Hyperboost Edge Takes Boost Cushioning Into the Future With Pebbled Supercritical Foam
Adidas' general manager of running spoke to Footwear News on the max-cushioned super trainer that debuts Hyperboost Pro foam. The Adidas Hyperboost Edge debuts Hyperboost Pro midsole technology made by fusing beads of supercritical PEBA beads. Courtesy of Adidas Adidas is delivering the most significant update to Boost yet through a pebbled supercritical foam it’s calling Hyperboost Pro. The Adidas Hyperboost Edge introduces the new midsole technology on a super trainer th
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Weekend Max Mara Unveils ‘Into the Forest’ Fall 2026 Collection With Robert Rabensteiner
The project combines alpine-inspired elegance, urban style and designs by Rabensteiner. The Weekend Max Mara "Into the Forest: A Weekend With Robert Rabensteiner" fall 2026 collection. Courtesy of Weekend Max Mara For its fall 2026 project, Weekend Max Mara chose to explore different landscapes together with Robert Rabensteiner, the stylist and former fashion editor at large of Italy’s L’Uomo Vogue. The project, titled “Into the Forest: A Weekend With Robert Rabensteiner,” i
Fendi Fall 2026: ‘A Shared Wardrobe’
Maria Grazia Chiuri's coed debut focused on approachable and well-crafted classics, mostly in black. Maria Grazia Chiuri, who kicked off her Dior era with the slogan “We should all be feminists,” had a new motto at the ready Wednesday for her Fendi debut in Milan: “Less I, more us.” Her coed show also mostly dispensed with the pronouns his and hers. “A shared wardrobe,” Chiuri said amid the backstage hubbub. “The idea was to work on the collection with the same team for men a
Adidas Opens First U.S.-focused Soccer Store Amid World Cup Mania
The first Adidas U.S.-only soccer-focused store opened at the American Dream Mall, featuring performance footwear and apparel in an immersive format. The entrance to Adidas' first U.S.-only soccer-focused store located at the American Dream Mall in East Rutherford, N.J. James Leynse Adidas has opened the first U.S.-only soccer -focused flagship store ahead of the 2026 FIFA World Cup’s kickoff this summer in North America. The 9,000 square-foot store opened on Thursday at the
EXCLUSIVE: Loewe’s New Design Duo Unveil Their First Campaign
Jack McCollough and Lazaro Hernandez described the imagery as "confident, playful, sunlit and positive." Chen Duling in Loewe's spring 2026 campaign. Talia Chetrit/Courtesy of Loewe HERE COMES THE SUN : The first advertising by Loewe ‘s new creative directors Jack McCollough and Lazaro Hernandez is much like their debut women’s show: colorful, sporty and slyly hot-blooded — with several of the campaign stars given a wet look. These include recently signed brand ambassador
Social Impact Fund and FIT Foundation to Honor Selena Gomez and Kenneth Cole
The 2026 Social Impact Summit, which takes place in New York City on March 30, focuses on the intersection of fashion, beauty and philanthropy. Selena Gomez and Kenneth Cole Courtesy images. Selena Gomez and Kenneth Cole will be honored at the 2026 Social Impact Summit x NYC, to be held at the Fashion Institute of Technology on March 30. The summit will recognize trailblazers in fashion, beauty and philanthropy. Following the success of the SIF 2024 and 2025 Summits in Los
EXCLUSIVE: Bulgari Taps Dua Lipa as Global Brand Ambassador
The artist said the Italian jeweler's pieces "always add the perfect finishing touch, transforming a look into a real moment.” MILAN – Bulgari on Thursday will name Dua Lipa its newest global brand ambassador. “ Dua Lipa embodies a contemporary vision of empowerment and freedom that deeply resonates with Bulgari ’s values,” said Laura Burdese , the brand’s deputy chief executive officer. “She is a strong, authentic voice who redefines success, and through her artistry and c
EXCLUSIVE: In Givenchy’s New Campaign, Annie Leibovitz Shows Up on the Other Side of the Camera
Creative director Sarah Burton also cast artist Isabelle Albuquerque, along with models Kaia Gerber, Liu Wen and Selena Forrest. SAY CLICK : At age 76, celebrated American photographer Annie Leibovitz has finally migrated to the other side of the camera, posing in a cropped gray sweater and dark pants for Givenchy ‘s summer campaign . Creative director Sarah Burton’s latest surprising casting choice suggests a wide-open aperture at Givenchy , embracing women of various profes
Dior Confirms Jenny Kim Hire in Americas
She starts Feb. 23 as chief communications and image officer, Americas. Jenny Kim Courtesy of Dior ADORING DIOR : Jenny Kim is Dior’s new chief communications and image officer, Americas, effective Feb. 23. This confirms a WWD report on Jan. 26 that Kim would move over from Bottega Veneta to succeed Marisa Pucci, who recently exited Dior to join Moncler . Kim reports to Olivier Bialobos, deputy managing director , global communication and image for Christian Dior Couture an