- Jonathan Sawyer
A Closer Look at Nike’s $400 Swarovski Crystal Air Max 97
Model: Air Max 97 LX “Sw
Key Features: Swarovski Crystal Fabric swatches, tonal laces, Max Air tooling.
Release Date: The silver iteration arrives September 7, 2017.
Price: Expect a price tag of $400 USD.
Editor’s Notes: Following up on a spring delivery of the black colorway, Nike is gearing up to release its latest “Swarovski” Air Max 97 in a familiar scheme. Again, the iconic sneaker here boasts shimmering Swarovski Crystal Fabric swatches throughout the upper.
“This was such an exciting project in terms of material innovation,” says Marie Crow, Nike Material Design Director for NikeWomen Sportswear. “We were looking to explore shine and durability in a new and innovative way, and we loved the juxtaposition of the Crystal Fabric’s tough sparkle to reinvent an already iconic shoe.”
The Air Max 97 LX with Swarovski crystals then accounts for first time that Nike Women has used Swarovski crystals on a shoe.
“Swarovski has a proud heritage of innovation and creative collaboration,” added Markus Langes-Swarovski, Swarovski Executive Board member. “We were delighted to partner with Nike to create this unique design. The Air Max 97 is a truly iconic 360-degree silhouette that has inspired us to imagine what might happen when speed meets light.”
Be sure to also check out every sneaker from Nike’s all-new Air Max 97 range.