At 48, Jennifer Lopez Redefines What It Means to Be a Guess Girl
Let’s hear it for Jennifer Lopez, who seems to have it all. The Bronx-born entertainer has been on a roll this year, whether she is performing in glinting Versace garb or casually strolling into Christie’s auction house on a date with Alex Rodriguez. Now, Lopez can add a fashion campaign to her year-end résumé. Today, she released an image for Guess, cheekily captioning it with, “Guess who’s the new Guess girl . . . .” In traditional pin-up fashion, Lopez sports a knotted button-down—though the shirt is completely unbuttoned—along with short shorts and sky-high heels. This comes after J.Lo wore a cropped Guess logo T-shirt in her recently released music video for “Amor, Amor, Amor.” Another fun fact: At 48, Lopez is the oldest face so far for Guess. The second oldest is Claudia Schiffer, who modeled for the company’s 30th anniversary ads back in 2012 at the age of 41.
Guess’s decision to book Lopez coincides with the fashion industry’s growing inclusion of older models. This past season, Helmut Lang cast models of varying ages and Versace had veteran supermodels—Carla Bruni-Sarkozy, Claudia Schiffer, Naomi Campbell, Cindy Crawford, and Helena Christensen, all well into their 40s or 50s—for its Spring 2018 collection. Other labels to feature older women in their lineups include Simone Rocha, The Row, and, on the more commercial side, Zara, which created a “Timeless” clothing campaign that featured models over 40. As for Lopez joining the crowd? It’s a good look. With J.Lo now representing the brand, it shows that the Guess girl isn’t a girl anymore, but rather, a woman.