• VM Staff

Safilo Expands Its Distribution Network in Thailand and Cambodia With Supreme Eyewear


PADUA, Italy and BANGKOK, Thailand—Safilo has announced the exclusive distribution partnership for Thailand and Cambodian markets with Supreme Eyewear. Supreme Eyewear is one of the strongest local eyewear distributors with significant experience in the optical industry, more than 40 years of business history, solid foundations both in retail and wholesale markets, strong customer service and multiple marketing channel knowledge, the company said. As part of the development of its Global Distribution Partner Network over the past four years, leading today to 42 partner markets, Safilo is also now represented in Thailand and Cambodia with its portfolio of over 30 leading eyewear brands across five consumer segments. The addition of this single distribution partner in Thailand and Cambodia marks a further step in the development of the APAC Region. It supports the growth acceleration of Safilo's Emerging Markets unit as per Safilo’s 2020 Strategy, the company said. “With Supreme Eyewear as our partner we position ourselves to gain market share in Thailand. The market has good potential across both the Diffusion and Luxury segments, including Atelier,” said Luisa Delgado, CEO of Safilo Group. “We believe that Supreme has the unique local capability to activate our brands and drive market trends, thanks to their proven marketing capability, their rigorous distribution standards, and their ability to target doors in a differentiated way which is reflective of our brands’ diverse propositions. We share a common vision for the market, and a long term commitment to develop together a business of sustained growth,” she said. Butrpoth Pholpipattanapong, managing director of Supreme Eyewear added, “With Safilo, we accomplish our mission of being one of the largest eyewear distribution companies in Thailand in the Diffusion and Luxury Segments, and we trust that with the Group’s powerful diversified portfolio we will be able to grow with a strong offer, made of superior product quality, best in class design and craftsmanship, qualified distribution that will consistently contribute to our further development pursuing our mutual success in the country.”

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