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  • VM Staff

Marcolin Group and Swarovski Renew Multi-Year Global Eyewear License

LONGARONE, Italy—Marcolin Group has announced the renewal of its global eyewear license with Swarovski for the design, production and distribution of Swarovski and Atelier Swarovski branded sunglasses and optical frames. Building on a partnership which began in 2011, with the launch of the first eyewear collection, Swarovski has renewed its exclusive global eyewear license with Marcolin Group for another five years from Jan. 1, 2019 to Dec. 31, 2023. “This renewal agreement highlights the willingness of both companies to develop a long-term strategy for the further growth and internationalization of the brand, where the Marcolin Group styles today are the epitome of the Swarovski savoir-faire,” said Massimo Renon, CEO, Marcolin Group. “Swarovski’s excellence in terms of craftsmanship and creativity in the use of high-quality crystals, genuine gemstones and created stones, together with Marcolin Group’s expertise, are consolidated in a unified way.” Nadja Swarovski, a member of the Swarovski executive board added, “We are delighted to renew our agreement with Marcolin Group. Throughout our collaboration Marcolin Group has translated our vision into stunning eyewear pieces, showing true understanding of our brand DNA. We look forward to seeing our partnership grow and develop in the coming years.”

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