Moncler may have recently discontinued its designer-led Gamme collections, but it is by no means exiting the fashion week cycle. On February 20, the Italian luxury outerwear label will kick off Milan Fashion Week’s Autumn/Winter 2018 women’s ready-to-wear season with a combined men’s and women’s show that will coincide with the unveiling of the Moncler Genius Building, a concept that the company says will bring the brand’s new strategy to life.
The event, organised in partnership with Camera Nazionale della Moda Italiana, “aims to mark a starting point, but also to underscore the pivotal nature of Milan within the system, as a hub of innovation and design,” according to a statement released by the company.
Despite increasing competition, Moncler has managed to sustain double-digit growth. In the first nine months of 2017, sales at Moncler reached €736.8 million ($859.5 million at current exchange rates), up 15 percent from €639.3 million ($745.7 million) during the same period in 2016. Sales at its own stores were up 19 percent.