It aims to improve customers’ shopping experiences.
Thélios presented at this year’s Viva Technology event within the LVMH booth. The company teamed up with FittingBox to offer a technology to virtually try on glasses and sunglasses.
The technology automatically detects customers’ faces and tracks their movement, offering an ultra-realistic live try-on of digital frames as if reflected in a traditional mirror. This solution aims to improve customers’ shopping experiences with a fun and reliable tool while enabling professionals to present frame colors and styles not kept on location. The entire Thélios portfolio to-date is represented in the solution presented at VivaTech, notably frames from the CELINE, LOEWE, FRED, KENZO and BERLUTI Maisons.
