Jennifer Lopez partners with Guess for tour merch. Jennifer Lopez and Guess Inc. have teamed up to created exclusive merchandise for her ‘It’s My Party’ tour.
The singer and actress will design a range of concert T-shirts and a Lopez inspired denim jacket with the Los Angeles denim label.
Guess will also create custom pieces for Lopez’s backup dancers with the ‘On The Floor’ singer wearing Guess and Marciano-brand pieces for meet and greets with fans.
Taking to her Instagram, Lopez gave her fans a look at the denim jacket from Guess, writing: “I looooove my new birthday suit. Swipe to see!!!!!!! #TourJacket courtesy of @Guess. #JLOItsMyParty #JLOItsMyPartyTour (sic)”
Guess also shared the news on their own Instagram, saying: “Let’s Get This Party Started. Introducing @guess x @jlo as official partners for the #JLoItsMyParty Concert tour Exclusive concert merch coming June 7 swipe for a sneak peek! #JLOxGUESS (sic)”
It’s not the first time the brand has linked with artists for tour capsules.
Last year, the brand signed a deal with J Balvin for a seven-piece collection.
The colour blocked denim jacket, T-shirts and tie-dye hoodies were sold at guess stores near venues for each of Balvin’s gigs.