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Victoria’s Secret is the number one fashion brand on social media globally, with 66 M followers on Instagram alone.

L brands accounts for an estimated 63% US Lingerie sales, with the next closest competitor, Aerie, at 4%.

Brand Attributes: Glamorous, celebrated femininity, everyday sexiness

Iconic Elements: Gold, star, stripes, logo usage


Victoria’s Secret Pink is the #1 collegiate brand by revenue.

100+ US universities participate in their college rep program, hosting on campus pop ups and in-store shopping events with 500 k students attending annually.

Pink offers a wider product assortment than VS, with a focus in lounge wear and relaxed apparel.

Brand Attributes: Fun-loving, youthful, sporty, free-spirited

Iconic Elements: Silver, heart, polka dot

Victoria’s Secret and PINK eyewear collections debuted at the Victoria’s Secret fashion show to 1.5 billion viewers globally.Spring eyewear collections launched exclusively on, coinciding with the highly anticipated return of Victoria’s Secret swimwear.



Luxury Swiss Watchmaker since 1846, was founded by Louis Brandt whose ambition was to create the most accurate time pieces. Omega has been the official time keeper of the Olympics since 1932. The Omega Speedmaster Watch was the only certified watch by NASA in 1965. In 1969, the crew who flew to the moon were equipped with the Speedmaster Professional.

Omega has an impressive team of Brand Ambassadors such as George Clooney, Nicole Kidman, Cindy Crawford. Omega has 37 Boutiques across the United States.

The Eyewear designs are inspired by the Constellation and Seamaster watch Collections; leveraging noble materials and special treatments.

All styles available in Hybrid Fit (-H) / fits universal face shapes



Swiss Watchmaker since 1832, was founded by August Agassiz in Saint-Imier Switzerland. The brand is known for its devotion to tradition, elegance and performance.

Longines is the official partner of major Sport competitions such as Horse Racing (The Kentucky Derby) and Alpine Skiing.

Longines has an impressive team of brand Ambassadors including: Simon Baker, Kate Winslet, Steffi Graff, and Andre Agassi. Longines has a wide distribution network through retailers (Macy’s,Bloomingdales, Nordstrom), Independent Jewelers and their own retail boutiques (3).

The Eyewear designs are inspired by the watch Collections; leveraging high quality materials

All styles available in Hybrid Fit (-H) / fits universal face shapes



Bally was founded in 1851 in Switzerland by ribbonmaker, Carl Franz Bally, after promising to bring home shoes from Paris for his wife & forgetting her shoe size. Bally is a lifestyle brand, best known for its leather bags and shoes. They are worn by royals and Hollywood greats such as Sophia Loren & Princess Grace. Bally is one of the oldest known luxury fashion brands, second only to Hermès. (“Accessible Luxury”).

Bally is reinventing itself, focusing on a younger, more trendy audience while staying true to its heritage. (Champion Product: the sneaker) (Customer: Ages 20-60)

It has strong business in Asian markets; will use this as an opportunity in US for Asian Fit.

Iconic Elements: “Gentleman’s Corner”, “B” Hardware, Bally Grip, Bally Stripe (Red/White Swiss Flag)



The Max Mara Group was founded in Italy in 1951 when founder, Achille Maramotti dreamed of transforming a men’s coat to an iconic feminine wardrobe staple. MM Group brands are distributed in 105 countries with 2,300 brand boutiques and placed in 10k retail locations.

Sportmax is the highest luxury line of the “Max Mara” family of brands (Sportmax, Max Mara, Max Studio) It launched in 1969, made its runway debut in 1976 w. the first experimental fashion show- “Anything but conventional”- Vogue

Sportmas embodies a bold spirit and fresh, experimental style. It focus on clean lines, geometric cuts, & experimentation with new materials, techniques, colors.

Sportmas is for the young, dynamic woman, who is self confident with an unconventional feminine style.



Adidas is the 2nd largest sportswear manufacture in the world, 1st in Europe. Adidas has its roots in Germany but are a truly global company. Over 57,000 around the world are employed.

Every year adidas produces over 900 million sports and sports lifestyle products with independent manufacturing partners worldwide. In 2018 adidas generated sales of € 21.915 billion.

Adidas is known for its “3 stripes” which they began using in 1952 although the company originated in 1924.

Adidas eyewear will have a full range of products that will be strong & iconic and will represent the adidas stories and will focus on the consumer needs.



Adidas originals is a line of casual/ lifestyle sports clothing, the heritage line of brand adidas. The famous Trefoil logo, formerly used on all Adidas products, since 1997 been applied only to heritage products.

Adidas Originals covers sports fashion styles with references to the decades between the 1940s and the 1980s. The brand has a distinctively retro old school feel.

An extensive campaign utilizing many major celebrities are used to promote the label.

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