- ANDREW PENTOL
Marcolin Group launches GTR exclusive male and female Tom Ford sunglasses
Leading eyewear company Marcolin Group has launched two exclusive Tom Ford sunglasses (one for men and another for women) in travel retail and duty free.
The company says the two metal shapes are distinguished by their lightness, smart-fitting and iconic details.
This latest unveiling follows the renewal of its licensing agreement for the design, manufacture and worldwide distribution of eyewear for the Harley-Davidson Motor Company and the Guess eyewear travel retail edition launch. According to Marcolin, the more feminine style offered in the collection (FT0794H) shows a rounded refined silhouette in thin metal combined with gradient lenses.
The masculine style (FT0795H) is characterised by a pilot-inspired frame and high-bridge. Both models are available worldwide for one year from this month.
In order to promote the new sunglasses, an in-store advertising campaign featuring the male and female styles, along with a couple portrait have been created.
Dedicated in-store materials also enhance the exclusivity of the project.