Mathieu Baboulène joins the Paris-based fashion house from Coach Europe.
Backstage at Kenzo Men's Spring 2020
Delphine Achard/WWD
Kenzo, in transition and awaiting its next chapter under new artistic director Felipe Oliveira Baptista, is also shaking up its press office.
Mathieu Baboulène has been named Kenzo’s worldwide press and public relations director. He joins the Paris-based fashion house from Coach Europe, where he was senior p.r. manager. Baboulène’s résumé includes stints at Maison Margiela, Givenchy and Lacoste, where Baptista was creative director from 2010 to 2018.
Baptista, who started at Kenzo in July, is to unveil his first women’s wear collection during Paris Fashion Week next spring.