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  • Paula V. Pinuaga

Thélios takes the reins of Dior Eyewear

Madrid-Thélios, the joint venture between the LVMH and the Marcolin Group, have signed a license agreement with Dior for the design, production and distribution of all its eyewear products.

The first Dior glasses collection conceived in association with Thélios will be launched in January 2021, coinciding with the launch of the Spring-Summer collection, and will be available in Dior boutiques around the world, as well as in the selective distribution network of Thélios.

Created in 2017, Thélios is the result of the desire of the luxury giant LVMH to develop the Eyewear industry, and the savoir-faire of the Marcolin Group in the creation of frames.

Under the umbrella of this joint venture, the Thélios is responsible for the entire cycle of production of glasses and manages the conception, production and distribution worldwide of sunglasses and optical frames for the whole of LVMH maisons.

Photo credit: Dior

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