• Joseph DeAcetis

Bally Menswear: How The Interaction Between Design And Environment Are Pillars Of Bally's Founda


BALLY SS20 MEN`S COLLECTION BALLY

Among our traits to "make us human" our relationship to the planet has received little attention up until now. Yet, it is these relationships that have shaped our development as a species and not just in the sense of fashion sustainability. Rather, our interdependence with the planet, which at present is cultivating deep attunement to it.

Nowadays, fashion relationships with a brand have changed, and few people have the same brand experiences as we had had in the past. But some companies remain an intimate part of our lives on the journey of understanding how we can make an effort for the betterment of our world. Factors that retard the development of alternative fashion cycles either set out to discourage people from adopting incoming styles or encourage them to take part in the global sustainability effort taking place on a global scale.

Retarding factors is the opposite of accelerating factors and can seldom can be a very good thing, for example shifting consumer buying patterns to be aware of sustainable laws and pollutant reductions.

BALLY SS20 MEN`S COLLECTION BALLY

Bally is a Swiss luxury brand established in 1851, anchored in an exceptional heritage of shoemaking. Today the brand offers unique designs across shoes, accessories and ready to wear for men and women, driven by a strong, luxury sportswear aesthetic. For Spring/Summer 2020 Bally presents a modern notion of home with a dynamic mise-en-scène, where architecture, artistry and nature converge. Beyond a physical space, “Bally At Home” represents an intimate idea - one where memories lie, everything begins and hope springs eternal. Within this purposeful tableau, the collection, entitled “Graphic by Nature”, comes to life.

BALLY SS20 MEN`S COLLECTION BALLY

A color palette inspired by the natural world recalls the sunrise and sunset (best viewed from the mountain tops), with innovative dégradé treatments. Unexpected pop art references and archival graphics are further reinterpreted, honoring Bally’s heritage of design. As an architect of leather, a legacy of craftsmanship comes through meticulously constructed footwear, accessories and outerwear.

BALLY SS20 MEN`S COLLECTION BALLY

Here, quality meets clean lines, giving way to a sense of ease and elegance. Importantly, timelessness is celebrated over the transient. In the study of menswear, we see that styles reoccur, with environmental adaptations that suit the times in which they reappear. Occasionally, an entire look is reborn. Sometimes a single component or a minor detail that has its finger on the pulse stages a welcome to the front and center of public attention. Research indicates that in the past, similar current events and details of design have merged together with remarkable simulation, regularity and popularity.

BALLY SS20 MEN`S COLLECTION_ BALLY

https://www.forbes.com/sites/josephdeacetis/2019/09/29/bally-menswear-how-the-interaction-between-design-and-environment-are-pillars-of-ballys-foundation/#67ba658e32f3

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