Emilio Pucci is going to make a comeback on the Milanese catwalks after a three-year absence. Even though the Emilio Pucci show will not feature on the Milan Fashion Week's official calendar, being instead part of the presentation programme, it is clear evidence of the relaunch plans of the LVMH-owned Italian label. The show is scheduled for Thursday February 20, in a deconsecrated church.
Last month, the Florentine luxury label announced a strategic change in its creative direction, having decided to call on external designers to reinterpret its collection archives. The first collaboration, which will be unveiled at the forthcoming show, is with Christelle Kocher, who has taken charge of the Fall/Winter 2020-21 collection. The French designer has been showing in Paris with her label Koché since 2015, and was chosen to inaugurate Emilio Pucci's new approach.
To present her first output for the legendary Italian label, Kocher has decided to stage a genuine catwalk show, rather than a presentation as was initially announced. Emilio Pucci’s last show dates back to February 2017. The collection had been designed by the label’s last creative director, Massimo Giorgetti, also in charge of style at MSGM.