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Marcolin presents the new collections in the name of production excellence

In conjunction with the 50th edition of Mido, the Group will reveal the collections of the new brands added to its portfolio: Adidas Badge of Sport, Adidas Originals, BMW, GCDS, Longines, MAX & Co. and OMEGA. Each collaboration confirms the expertise of the Venetian colossus.

During the next edition of Mido (February 29 - March 2) Marcolin Group, among the leaders in the eyewear sector, will unveil its new proposals. The Venetian company has cleverly declined the style of each partner through innovative production techniques, emphasizing its DNA thanks to its recognized international know-how.

Among the novelties, the Adidas Badge of Sport eyewear reflects the dynamism of the brand's garments through the use of resistant and ultra-light materials. The frames complete the apparel proposals chosen by millions of sportsmen but also perfectly adapt to the needs of metropolitan customers.

The Adidas Originals collection remains faithful to the values ​​of creativity and authenticity that distinguish the sportswear brand, which has always been intrinsically linked to streetwear trends extrapolated from a youthful background.

Another Italian brand joins the Marcolin Group portfolio: MAX & Co., With contemporary design eyewear proposals available in a rich color palette and which mirror the glamor of the brand in a mirror-like way. The oversized model MO001 in acetate confirms this with a modern and sophisticated pilot silhouette.

The models of BMW, the world leader in premium cars and motorcycles, are characterized by high-performance materials such as carbon fiber. The male and unisex sunglasses and eyeglasses draw on BMW's stylistic heritage with an eye to the daily needs of the brand's customers, as evidenced by the inclusion of innovative polarized lenses that allow you to read the LCD screens, perfect for guide.

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