• Lydia Mageean

Marcolin Group Optimises Stock Positions, Maximises Customer Satisfaction with Aptos Technology


Aptos, Inc., a recognised market leader in retail technology solutions, today announced that Marcolin Group, a worldwide leading eyewear company, has deployed the Aptos Forecasting and Replenishment solution to optimise stock levels and automate replenishment to its distribution partners, notably large optical retail chains in 125 countries.

The project with Aptos, named “MORE” (Marcolin Order Replenishment Evolution), will enable Marcolin Group to make increasingly accurate, demand-driven inventory decisions and achieve heightened levels of collaboration with its network of distributors.

“We manufacture sun and optical frames for renowned brands worldwide. We have a diversified portfolio, and our products are sold through a large network of 150 distributors, both optical retail chains and independent optical shops, in Italy and abroad,” explains Alberto Fratantonio, MORE Project Leader.

“As part of the MORE initiative – and with the recent Aptos deployment – we have established a collaborative forecasting process in which optical retail chains participating in MORE share their sales data directly with MarcolinGroup. These insights into demand become inputs into an automated replenishment process, allowing us to supply the right products at the right time to the retailers offering our products.”

Based in Longarone, Italy, Marcolin Group has been creating, manufacturing and distributing sunglasses and optical glasses for almost 60 years. Known for its unique ability to faithfully combine design and Italian craftsmanship with the core values of each brand, the company sells almost 14 million eyeglasses each year.

Its brand portfolio includes: Tom Ford, adidas Sport, adidas Originals, Bally, Moncler, Sportmax, Ermenegildo Zegna, Longines, OMEGA, GCDS, Victoria’s Secret, Victoria’s Secret PINK, Atelier Swarovski, Barton Perreira, Tod’s, Emilio Pucci, BMW, Swarovski, Dsquared2, Guess, MAX&Co., Diesel, Covergirl, Kenneth Cole, Timberland, GANT, Harley-Davidson, Marciano, Skechers, Candie’s, Rampage, Viva, Marcolin and Web.

“The MORE initiative is highly strategic in that it revolutionises the way we interact with our retail partners. Establishing a collaborative forecasting and optimised replenishment process is a win for all parties; it will help minimise the risks of stock-outs and stock-overs along the network while maximising customer satisfaction,” concludes Fratantonio.

“Marcolin Group is a global brand known for its excellence, continuous innovation and the superior quality behind its Made in Italy designs,” said Noel Goggin, Aptos CEO and culture leader. “The MORE initiative is extremely visionary and demonstrates why collaborative, agile and demand-driven supply chain networks are best positioned to win customer loyalty. We are proud to support Marcolin Group with Aptos’ industry-leading planning technology.”

About Aptos “Engaging Customers Differently”

In an era of virtually limitless choice, sustained competitive advantage only comes to retailers who engage customers differently – by truly understanding who they are, what they want and why they buy. At Aptos, we too, believe that Engaging Customers Differently™ is critical to our success. We are committed to a deep understanding of each of our clients, to fulfilling their needs with the retail industry’s most comprehensive omni-channel solutions, and to fostering long-term relationships built on tangible value and trust. More than 1,000 retail brands rely upon our Singular Commerce™ platform to deliver every shopper a personalized, empowered and seamless experience…no matter when, where or how they shop. Learn more: www.aptos.com

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