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Elena Dimama

Swarovski unveils SS20 Mother’s Day collection


Swarovski has revealed its SS20 Mother’s Day Collection with the daisy flower taking centre stage.

Inspired by the beauty and energy of the nature, the new range includes motifs featuring flora and fauna, with emphasis on the flower, clover and heart, all of which are associated with love and Mother Nature.

The theme of nature is further celebrated by dragonfly and bee designs.

The range includes items such as the Eternal Flower, the Swarovski Sparkling Dance Clover, Latisha, BotanicalJewels and the Swarovski Remix Collection.

Accompanied by a Mother’s Day campaign that celebrates the bond between mother and child, the new collection will be available in stores and on Swarovski.com from April 2020.

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