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Guess Eyewear: starring Jennifer Lopez

Spring campaign celebrates 90s Hollywood

Jennifer Lopez plays the lead role in Guess Eyewear's 2020 spring campaign. The actress, singer, dancer, entrepreneur and fashion icon worked on three glasses in Hollywood vintage style of the 90s and was photographed for the campaign by photographer Tatiana Gerusova in the typical Guess style.

The spring 2020 campaign with Jennifer Lopez and glasses GU7719 and GU7682 (Image: Guess)

Staged by Paul Marciano, chief creative officer of Guess ?, Inc., and photographed through the lens of photographer Tatiana Gerusova in Santa Monica, California, the campaign features an impressive collection of images that highlight Jennifer's beauty.

The series of saturated and black and white images embodies a classic Hollywood lifestyle with disheveled hair and confident poses alongside California's serene palm trees and beaches in the background.

In cooperation with Jennifer Lopez, three iconic glasses have been created that embody the Hollywood vintage style of the 90s.

Jennifer Lopez with model GU7689 (Image: Guess)

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