• Hannah Tan-Gillies

Swarovski turns up the heat with colourful Summer collection


Austrian crystal and jewellery house Swarovski unveiled its new summer collection this month. It is available in worldwide travel retail and on Swarovski.com.

The collection offers pieces in tropical motifs and vibrant rainbow hues. The designs feature bright green and pink crystals in oversized animal and foliage-inspired silhouettes.

A colourful exotic parrot is the main theme running through the collection and comes in a variety of striking designs.

Swarovski’s summer collection comprises the Tropical, Stunning, Swarovski Remix, Shimmering, Spectrum Shine and Spectacular lines.

The Tropical line offers exotic jewellery designs featuring leaves, flowers, and tropical birds in a vivid colour palette. The Stunning range recreates the leaves of rainforest plants such as the monstera and gingko, in Swarovski crystals.

Swarovski’s summer collection depicts scenes from the tropics with a crystal parrot as the core motif

The versatile Swarovski Remix collection allows customers to personalise their own jewellery designs with new Summer-inspired charms; while the Shimmering range offers bold and lively depictions of the collection’s exotic parrot motif.

The Spectrum Shine range was inspired by the rainbow and also represents respect, equality and diversity. The Spectacular line offers an elevated take on the chain trend. The highlight of the Spectacular line is an oversized brooch with sparkling pointiage balls.

The accompanying media campaign showcases the Swarovski parrot in a lush tropical setting. It is the final chapter in the brand’s Spring/Summer 2020 series.

The campaign is the final chapter in Swarovski’s Spring/Summer 2020 series

https://www.moodiedavittreport.com/swarovski-turns-up-the-heat-with-colourful-summer-collection/

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