GUESS?, Inc. Announces GUESS x J Balvin ‘Colores’ Capsule Collection June 5th, 2020 Launch Date
Iconic fashion brand teams up with global music superstar to create an exclusive ‘GUESS x J Balvin Colores’ capsule collection inspired by his latest album
LOS ANGELES--(BUSINESS WIRE)--GUESS has teamed up with global music superstar, J Balvin, to launch a capsule collection for men, women, as well as kids – a first for the artist. Inspired by Balvin’s newest album, Colores, the highly anticipated GUESS x J Balvin Colores collection will be available for sale online at 10AM PST/1PM EST on Friday, June 5th at www.GUESS.com.
The collection incorporates red, yellow, green, blue and purple tones, weaving J Balvin’s latest venture into this fashion capsule. The 29-piece women’s collection ranges from $39 - $108 and features an assortment of cropped hooded sweatshirts and tops, form-fitting bodysuits, joggers, matching two-piece tracksuits as well as a cropped denim jacket and a cut-off denim short set. The 50-piece men’s collection ranges from $39 - $128 and mirrors women’s using tie-dye, stripes and color blocking prints in t-shirts, sweatshirts and joggers.
GUESS is thrilled to now offer kids this exclusive, limited-edition 26-piece collection in styles that range from sizes 4-12. Pricing for the capsule will be $10 - $68 and will mirror the exact styles from the men’s and women’s collection, but for the youthful GUESS customer. The brand is excited to announce that it will continue to reach the younger generation by expanding its limited edition kids offerings in future capsules.
Key prints in the men’s collection includes the Colombia and prism prints offered in a button-up shirt, nylon short and jacket topped off with a bucket hat. The Colombia print is inspired by the country in which the campaign was shot, while the prism print is a blend of the 5 colors the collection is designed around. Swimwear is offered for both men and women and is seen alongside a variation of accessories including socks, bags and boxer briefs.
Look for the campaign and other GUESS x J Balvin content in top fashion and lifestyle magazines, at www.GUESS.com, on GUESS’ social platforms, outdoor media, and online.