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  • Fiona Briggs

Swarovski creates 125th Anniversary Collection, Twist

Five generations on from Daniel Swarovski first inventing his revolutionary crystal cutting machine, Swarovski celebrates 125 years of refined craftsmanship, heritage and innovation with a special 125 Anniversary Collection. This Fall/Winter Swarovski welcomes the new addition of the ‘Twist’ family to the current 125 Anniversary Collection. The Twist collection is a range of timeless jewellery staples inspired by the elegance of spirals, embellished with blue coloured and white stones within a rhodium-plated setting. It’s sleek lines and elegant curves exude a refined look, perfect for everyday wear or an evening out. The collection celebrates the unique DNA of Swarovski by honouring its iconic blue shade.

Collection highlights

Twist necklace

This pendant adds a novel twist to the spiral trend. Shimmering lines intertwine beautifully, embellished by rows of gleaming, light blue stones that create a glittering kaleidoscope of sparkles whenever they reflect incoming light.

Twist wrap ring

Intricate and opulent, this ring reinterprets the spiral trend magnificently. Showcasing gently curving lines of light blue stones of various sizes in round, square, and tapered baguette-shapes, sparkling brilliantly in a radiant display of expert craftsmanship.

Twist hoop earrings

An embodiment of puristic style with a twist. Each earring consists of two elegantly curving lines intertwined with each other, one sparkling with the bright brilliance of gleaming, light blue stones, the other shimmering gently.

Twist rows bracelet

This beautiful bangle celebrates 125 years of Swarovski sparkle with understated elegance in a modern interpretation of the spiral trend. A brilliant line of gleaming, light blue stones follows the gently curving lines of the bangle, adding glittering radiance to the appeal of the design.

Looking to the future

As the brand looks to the future, it’s important to celebrate a past rich in heritage and craftsmanship and continue to stay true to its unique brand DNA. Continuing to place customers at the heart of its operations, Swarovski aims to ensure the brand reaches them in a way that provides a seamless and memorable experience, both online and through its physical stores.

Everyone has a sparkly story to tell and this year Swarovski will bring these stories to life for its customers, employees and all those within its extended Swarovski family through their brand purpose #SPARKDELIGHT

#SparkDelight has been at the heart of Swarovski since 1895, adding sparkle to people’s lives all over the world and creating meaningful moments to be cherished forever. Swarovski continues this mission today, 125 years on.

Commenting on the brands 125-year history, Robert Buchbauer, Swarovski CEO and chairman, says: “Swarovski crystals have fascinated the World for over a century, and we are delighted to be celebrating our rich history during this special milestone: from the very first sparks that inspired Daniel Swarovski’s vision for the company to the creative partnerships of today and our brilliant future ahead. We are all incredibly proud of our 125-year strong legacy, especially in today’s ever-evolving retail environment. We look forward to an exciting future ahead, filled with creativity, innovation and our iconic Swarovski sparkle.”

The anniversary is also an occasion to shine a light on Swarovski’s journey and its core values – and to celebrate the brand’s rich history as it looks forward to a brilliant future. From the creation of its first faceted crystals to its technological innovations, Swarovski’s heritage and dedication to its craft have helped to transform the way people can sparkle all around the world.

“Swarovski is, and has always been a family owned and managed business and despite being a recognised global brand still retains many of Daniel Swarovski’s founding values. This is rare in the modern world and is a fundamental aspect of its USP. Above anything else I believe it is this passion and commitment to the values of the brand that continues to drive its success,” says Hayley Quinn – Swarovski UK, Ireland & Nordics managing director.

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