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  • Navi Ahluwalia

Aubrey Plaza Stars in LOEWE's New Pre-FW23 Campaign

LOEWE just presented its Fall/Winter 2023 pre-collection campaign, starring The White Lotus' Aubrey Plaza alongside director Takeshi Kitano, Myha'la Herrold, actors Ruth Negga and Sonoya Mizuno alongside musician Dev Hynes, model Xiao Wen Ju, artists Nairy Baghramian and Koo Jeong A, actor Murray Bartlett and curator Hans Ulrich Obrist.

Continuing to evolve Creative Director Jonathan Anderson's surrealist spirit, the campaign (lensed by Juergen Teller) aims to document the creative community in a reductionist fashion, positioning them in "staged yet spontaneous situations." Breaking the supposed fourth wall, the campaign is shot against existing images from Teller's own archive, depicting a contrast between real life and play.

Captured with interpretative poses and a dry sense of humor, the campaign sees Plaza spotlighting the brand's Paseo Satchel amidst a backdrop of concrete and flowers, while Kitano is pictured holding the Puzzle "in his hand like a telephone." Elsewhere, the campaign highlights accessories like the LOEWE Font Tote and Elephant Bag alongside the Trouvé Heel, Toy Boot and Brushed Suede Chelsea Boot.

Take a look at LOEWE's FW23 pre-collection above, and head to the brand's website to purchase.


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