For spring, Bally developed a cohesive collection hinging on its expertise in treating leather.
“We’d like to be known as architects of leather,” Nicolas Girotto, chief executive officer of Bally, declared, planting a stake in the ground for the Swiss brand. “Direction and consistency are fundamental.”
To wit, the spring collection exalted its experience with the material for its accessories and apparel. Even a men’s double breasted-jacket, paired with pajama pants, boasted delicate leather piping details.
A women’s jacket with hammered buttons — a Bally signature now — had a Seventies vibe and was worn over a leather vest that was laser-cut and woven.
Leather was treated and shaped as a cage on totes and shoes, with a laser-engraved trompe l’oeil pattern — a testament to the ability of the artisans photographed by the company and displayed at Bally’s Milan boutique on Via Montenapoleone. These images will soon become part of a communication campaign in January, Girotto revealed.
A dress in Abraham silk nodded to Bally’s Swiss heritage, while the date of the company’s establishment, 1851, figured on canvas bags.
Nature is a central element for Bally, harking back to its ties to Mount Everest in 1947 when the luxury brand supplied the Swiss Expedition with custom, rubber-soled footwear. It was entirely in sync with the brand, then, to showcase its spring collection via a video filmed outdoors, with models posing in sun-kissed fields and under tree arches.