- James Parkes
Celine recalls "vintage spirit" at Rue Saint-Honoré boutique
Celine creative director Hedi Slimane channelled "French elegance" when designing the latest Celine boutique in central Paris, which features expanses of brass and marble as well as Slimane-designed furniture.
Located on Paris' Rue Saint-Honoré, known for its luxury shopping, the store sits within a 19th-century Haussmann building and connects to a Celine Haute Parfumerie store that was opened in 2019 and references old art deco perfumeries.
The store was designed by Hedi Slimane
Set over two floors, the 137-square-metre store is dedicated to the brand's leather goods, accessories and fine jewellery. Its interior was designed by Celine's creative director, Slimane, who has helmed the fashion house since 2018.
The Rue Saint Honoré store continues Slimane's vision for Celine's global store interior identity, which the brand explained recalls a vintage spirit and ideas of French elegance – much like its recently opened Bond Street store.
It references French modernism
"Conceived as a timeless setting, the architecture of the boutique gives a sense of intimacy, precisely recalling old art deco perfumers' designs," said Celine.
"The ground floor, dedicated to leather goods, fine jewellery and women's accessories, is structured around the ideas of French elegance and 'vintage' spirit."
Slimane also referenced French modernism through the choice of materials and furniture for the store.
Brass, wood, marble and glass were used throughout the store
In a nod to the neighbouring perfume store, whose walls were clad in sheets of imposing black and white marble, identical sheets of antique marble were used for the floors of the accessories and jewellery store.
A jewel-like, golden brass, semi-helicoidal staircase tops the white-veined marble floor and leads visitors up to a mezzanine level and Parisian-style salon used to display artisanal bags from Celine's Haute Maroquinerie collection.
The upper level of the store is host to an antique marble fireplace, zigzagging walls of mirrored panels and wooden furniture wrapped in leather and shaggy fur designed by Slimane.
Oxidised metal panels clad the walls of the ground floor between backlit, ribbed glass louvres, while vitrine-style shelving and cabinetry recall opulent modernist interiors.
The store will stock accessories and jewellery
Art pieces selected from the Celine Art Project are displayed throughout the store, including a totem by Ian LC Swordy, a painting by Will Boone and a suspended glass and golden brass mobile by Virginia Overton that was personally commissioned by Slimane.
Earlier in December, Slimane showcased his 17th collection for Celine which saw the creative director return to Los Angeles to present his Autumn Winter 2023 womenswear show at the Wiltern Theatre – an art deco landmark built in 1931.
Following Slimane's appointment as Celine's creative director, he began carrying out renovations of Celine stores worldwide developing signature design codes for the brand's store interiors.
The photography is courtesy of Celine.