A collection inspired by the artist's documentary, The Boy from Medellin .
It is with a message full of sweetness advocating peace and love that J Balvin returns for a new collaboration with the American label. Focus on this colourful, summery but also committed capsule.
Guess Originals x J Balvin Amor, a collection under the sign of benevolence
Pieces in tune with the times, pastel, bright tones and a movement that advocates positivity, here, among other things, how to summarize the collaboration between Guess Originals x J Balvin Amor. Nicolai Marciano , Director of Brand Partnerships for GUESS Originals, explains: “The collection showcases a universal design language rooted in bold colors, peace and love – especially self-love.” Inspired by J Balvin's documentary, The Boy from Medellin, this one is both in the DNA of Guess by taking up iconic graphics, while emphasizing the identity of the singer and his journey in terms of mental health. Indeed, during the development of this new capsule between the Colombian artist and the Californian brand, the subject of mental and emotional well-being emerged as one of the guiding threads of the creation.
Courtesy of Guess
Courtesy of Guess
Composed of 47 pieces, the capsule - available next May 12 on the site and in certain Guess stores - includes silhouettes for men, women and even a selection for children. From swimsuits to crochet dresses and graphic shirts, the line reflects a relaxed and dynamic style, the perfect fashion mix for summer.