Dior Goes Retro With B57 Sneaker Design
Pre-launching online Oct. 10 and on sale in stores from Oct. 19, Dior hopes its new sneakers will become a new brand icon.
Dior's new B57 sneakers.COURTESY OF DIOR
IF THE SHOE FITS: Dior is growing its footprint in men’s sneakers, with a new addition to its lineup set to pre-launch online Oct. 10 before it hits stores on Oct. 19. The brand hopes its B57 shoe, designed to be worn with any look, casual or smart, will become a new icon.
“It’s a must-have of the spring 2024 collection,” said Kim Jones, artistic director of men’s collections at Dior. “We’ve reinvented the Dior signature, in relief with two shades of leather or in the iconic Dior Oblique. We also played with the emblematic colors of the house with tones of gray and shades of navy. It’s just the perfect shoe for a casual-chic look.”
The introduction features CD initials on its side in Dior Oblique jacquard fabric or in two-tone leather. The leather shoes are available in gray, black, red, beige or cream, and will be priced at 1,100 euros a pair.
Since its successful collaboration with Air Jordan in 2019, when 5 million people registered for the chance to buy one of 13,000 pairs of the Air Jordan 1 OG Dior limited-edition shoes, Dior has cultivated a faithful following with its sneakers.
As well as the B27 and B30 styles, last July it introduced the B33 design, with each pair featuring an NFC chip embedded in one of the soles to act as an encrypted digital key linked to a digital platform and certificate of authenticity. One of the numbered, limited-edition models was even offered with what Dior described as a “digital twin” or NFT version, a first for the LVMH Moët Hennessy Louis Vuitton-owned label.