Dior Inks Two-Year Partnership with Football Club Paris Saint-Germain

Paris Saint-Germain players in Dior. Dior.

Dior artistic director Kim Jones has designed the team’s official wardrobe for the next two seasons, marking the luxury brand’s first tie-up with a sports club.

Jones’ designs, which Paris Saint-Germain (PSG) players will sport off-pitch, span both casual and formal wear. Previously, PSG was tied to Hugo Boss.

The news follows last month’s announcement that PSG signed a two-year contract with former F.C. Barcelona star Lionel Messi, making the star-studded team 3/1 favourites to win the Champion’s League.

https://www.businessoffashion.com/news/luxury/dior-inks-two-year-partnership-with-football-club-paris-saint-germain?from=2021-09-05&to=2021-09-06