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Dior Inks Two-Year Partnership with Football Club Paris Saint-Germain

  • ZOE SUEN
  • Sep 8, 2021
  • 1 min read

Paris Saint-Germain players in Dior. Dior.

Dior artistic director Kim Jones has designed the team’s official wardrobe for the next two seasons, marking the luxury brand’s first tie-up with a sports club.


Jones’ designs, which Paris Saint-Germain (PSG) players will sport off-pitch, span both casual and formal wear. Previously, PSG was tied to Hugo Boss.


The news follows last month’s announcement that PSG signed a two-year contract with former F.C. Barcelona star Lionel Messi, making the star-studded team 3/1 favourites to win the Champion’s League.







 
 
 

1 Comment


Lewis Wood
Lewis Wood
Sep 24, 2025

It is focusing on lifestyle and brand heat proves how important identity is in building future growth. People don’t just buy shoes; they buy into culture and connection. Likewise, bc game app creates a cultural touchpoint for sports fans who enjoy betting and casino gaming. In both fashion and entertainment, loyalty comes from meaningful engagement. Identity and passion always drive long-term success.

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