• Hayley Peppin

Dior pays homage to history at the Temple of Zeus

Dior not only honoured the birthplace of sports, but also recreated their iconic Acropolis photoshoot from 70 years ago for their ’22 Cruise Collection.



UNVEILLING A CRUISE COLLECTION on the Mediterranean may appear a natural conclusion.


But when Maria Grazia Chiuri chose to capture Dior’s latest sportswear away from the Cycladic architecture and iridescent waters of the Greek Islands, you knew she was onto something new.


Inspired by the birthplace of sports, Chiuri took to the Temple of Zeus — the original Olympian — on the ancient archaeological site of Nemea for Dior’s 2022 Cruise Collection. Not only was Chiuri honouring civilisation and physical activity, but also paying homage to Dior’s iconic Acropolis photoshoot from 1951.


Back in June, Dior debuted over 90 ethereal looks from the 2022 Cruise Collection at another imposing Greek site, the Panathenaic Stadium. On the purpose-built runway, models donned classic white suits, pleated gowns and even a swan dress, reminiscent of Björk’s 2001 Golden Globes ensemble. An ode to modern culture and Greek mythology alike.




But some of Dior’s stand-out pieces happened to be their stylish yet practical footwear. Not a sky high heel or pump was in sight, as trainers and padded boots with gold accents and fastenings took centre stage. And now, the nonchalance of Dior’s runway has effortlessly adapted for film during their cruise campaign.


Dior seemingly explores what femininity, authenticity and diversity means in their artistic imagery and video. Set amongst the ruins and pillars of Zeus, Chiurri juxtaposes haute couture gowns with comfortable and uncomplicated Dior Vibe sneakers, gym bags and eyewear. The pieces posses a youthful and sporty-luxe aesthetic that we’ve come to embrace and love over the past few years — something Dior has been tapping into. The label recently announced their partnership with Italian exercise-equipment maker, Technogym, for a range of luxury fitness products.


But like their trendy treadmills, Dior’s latest cruise line has that extra luxe-factor by fashionable enhancements including gold and silver accents on shoes and eyewear, strong motifs and re-invented peplums.




From a campaign perspective, the sepia and sometimes out of focus visuals aren’t just an ode to surrealism. They also highlight Dior’s values under the helm of Chiurri. Chiurri requested Julia Hetta, the woman behind the lenses of Gucci, Hermès and Alexander McQueen’s recent campaigns, to be Dior’s 2022 Cruise Collection photographer. Ever since Chiurri was appointed Dior’s creative director in 2016, she’s made a rule of only working with female photographers to avoid the “male gaze”.


Aside from Dior’s imagery, their dramatic campaign video (directed by Fabien Baron) also shows more strong female energy. Greek-American singer, Ionna Gika, delivers an electrifying and empowering performance in true Grecian goddess style.


A subtly abstract composition, this series magnifies Dior symbols revisited with dreaminess and movement, art history, and mythology. The chromatic purity of the Dior 2022 Cruise line etches out a captivating contemporary odyssey.”











https://harpersbazaar.com.au/dior-cruise-collection-2022/