top of page
  • Hayley Peppin

Dior presents a “cabinet of curiosities” for its feminist The Next Era campaign

DIOR IS CONTINUING its era of empowerment, innovation and audacity with its autumn-winter 2022-2023 campaign.

Ever since Maria Grazia Chiuri became Dior’s first female creative director in 2016, the Italian has been pushing the sartorial boundaries for the House famed for nip-waists and emphasised busts.

In strengthening Dior’s design transition from the New Look to ‘The Next Era,’ Chiuri has now unveiled an invigorating Ready-To-Wear collection, which recognises how women have been conditioned throughout history.

Lensed by Brigitte Niedermair — Chiuri also made a point of only hiring female photographers upon her Dior appointment — the AW22/23 Ready-To-Wear Campaign features female portraiture set against a dramatic red background. Mesmerising filmography also evokes a “cabinet of curiosities.”

Models echo the iconic figures of women from the sixteenth century until the nineteenth century through dominant posing and anti-feminine expressions.

Signature Dior silhouettes and accessories are boldly (yet respectfully) reimagined from the emblematic Bar jacket adorned with technical inserts created in collaboration with Italian start-up D-Air lab, to reinterpretations of the Dior Bobby, Lady Dior and Lady D-Joy bags.

“These images that symbolise power, strength and passion stand as an ode to Dior’s inventiveness, linking past, present and future,” Dior says.


bottom of page