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  • Harper's BAZAAR Arabia

Dior Reimagines The Maison’s Autumn Ready-To-Wear Collection in a Fairytale Inspired Campaign

Stunningly captured by photographer Elizaveta Porodina, we’re treated to a world where colour and shape fuse into a fever dream...

The fantasy focused campaign for Dior’s Autumn-Winter collection is purely devoted to make-believe.

When the fall collection was unveiled in March, creative director Maria Grazia Chiuri already had us questioning reality with during Paris Fashion Week in the mirrored hallways of Versailles. Entitled, Disturbing Beauty, Maria embraced the unexplained and unexpected. The retro silhouettes echo of an era gone by--the Swinging Sixties to be exact. Accessorised with silky headscarves, there’s a touch of drama and yet many of the looks are quite simple in style--classically cut and timeless.

While the collection favors deep jewel tones of navy, cranberry and splashes of midnight black, the campaign glows in pantones of punchy reds, sunset oranges and yellows, setting our imaginations ablaze. Photographer Elizaveta Porodina describes the phenomena on her Instagram as, “...full of magic, experiments and opening doors to a beautiful, silent and truthful dimension.” Looking through the photos, we’re immediately transported, mesmerized by the models’ inky gaze. Scrolling through the campaign, we’re at once drawn in by the mysteriousness of the Dior woman.

Keeping true to the Dior brand, the series highlights the maison’s emblems and codes, reinterpreting the cannage motif and leopard print in subtle yet poignant ways. Familiar staples, such as the Bar Jacket, get a fresh new take, a reminder of the genius of Christian Dior and the evolution of the storied brand.


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