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EXCLUSIVE: K-pop Star Vernon Makes Debut in Kenzo Campaign

The brand's creative director Nigo also makes a cameo amid a bevy of his favorite spots in Osaka and Kyoto.


Vernon, a member of Seventeen, appears in Kenzo's fall campaign.KEIZO KITAJIMA


NEW DIRECTIONS: K-pop star Vernon, a member of the band Seventeen and a newly crowned Kenzo ambassador, wears the baggiest jeans imaginable in the brand’s fall campaign.


The spots continue the collection’s theme of building bridges between east and west. The French brand’s latest designs by its Japanese creative director Nigo were captured by photographer Keizo Kitajimi in various locations in Osaka and Kyoto.


The crisp images — somewhere between street-style photography, reportage and a fashion shoot — showcase the “personal universe” of Nigo and portray the historic elements and contemporary street culture that shaped the designer, according to Kenzo.


A women’s look from Kenzo’s fall campaign.KEIZO KITAJIMA


One can imagine diehard Nigo fans and serious Kenzo-philes scoping out some of the venues in the way Asian fans have been flocking to the Swiss village of Iseltwald, a pivotal European location in the popular South Korean series “Crash Landing on You.”


For the Osaka leg of the Kenzo shoot, locations included Jan Jan Yokocho; New Star Game Centre; Tai Yoshi Hyakuban; Universe Yokocho; Shinsekai; Amerikamura Mitsutera Kaikan; Kinryu Ramen, and Namba Bears. Kyoto locations included the Bamboo Forest of Daikakuji; the Kamo River; the Observation Deck of Seiryuden, and Shosei-en.


Kenzo’s fall campaign was shot on the streets of Osaka and Kyoto.KEIZO KITAJIMA


An accompanying one-minute film by British photographer Frank Lebon, with sped-up footage in various venues, certainly elicits an itch to visit Japan. Blink-and-you-missed-it scenes include Nigo playing a game of Shogi, and Vernon brushing his teeth and tugging on socks.


Kenzo also describes the campaign as “a metropolitan dialogue between tradition and the underground” and “a study of the present-day youth scenes of the two Japanese cities.”


Nigo has made the interplay between late Japanese fashion designer Kenzo Takada and the French capital a central theme of his Kenzo.


His spring 2024 collection, for which he upped the Parisian sophistication, was paraded last June on a pedestrian bridge that spans the Seine River and connects the Palais de Tokyo and the Eiffel Tower. A repeat show in Shanghai last month took place by the banks of the Huangpu River.


A look from Kenzo’s fall campaign, which has an east-meets-west theme.KEIZO KITAJIMA






https://wwd.com/fashion-news/fashion-scoops/vernon-kenzo-campaign-nigo-seventeen-1235779798/




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