EXCLUSIVE: PHARRELL, ADIDAS & MERCEDES EXPLORE MONCLER'S ART OF GENIUS
Moncler Genius, the envelope-pushing collaborative branch of the Italian luxury label, is kicking off its 2023 activations with a bang. 2023's team-ups begin with a bang, as Moncler takes to London Fashion Week for "Art of Genius," a must-see live show that brings together Moncler co-creators both familiar and fresh.
On February 20, Moncler's Art of Genius event will stretch the boundaries of Moncler Genius further than ever before, as big name co-creators take the brand to new creative heights.
Contributors include Pharrell, JAY-Z's Roc Nation, Salehe Bembury, adidas Originals, fragment design, Palm Angels, Alicia Keys, and Mercedes-Benz, all providing their own unique spin on the ideology of Moncler Genius.
Moncler Genius Calls Pharrell, adidas & Rick Owens for LFW (highsnobiety.com)
Moncler promises "immersive experiences and performances" that "go beyond fashion," encompassing all realms of creativity: music, art, design, sport, and more.
Art of Genius isn't the only big draw for Moncler's LFW presentation: the show will also debut the latest Moncler + Rick Owens collection, picking up where the co-creators left off with their 2021 drop.
Register for tickets on Moncler's website but even if you aren't in London, Moncler will stream the Art of Genius festivities on its site and promises "exclusive content" for logged-in visitors.
Moncler Genius' 2023 is only just getting under way. Its 2022 co-creations brought in big names and emerging creatives alike and Art of Genius is proof that Moncler has much more in store for the year to come.
Since its debut in 2018, Moncler Genius has invited influential designers and thinkers to reimagine its inimitable codes through their own freewheeling lens, many of whom still work with the Italian company. Fragment deign, for instance — now shortened to FRGMNT — has been with Moncler Genius since the very beginning.
Its presence at Art of Genius indicates not only the perfect alignment of fragment and Moncler's values, but also Moncler's dedication to nurturing its relationship with the co-creators who make Genius so, well, Genius.