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EXCLUSIVE: Pucci Is Heading to Rome for Next Show

Scheduled for April 4 in the Eternal City, the show will exalt the house's archival Vivara print.

Camille Miceli in Rome. NORMAN LEMAY


ROMAN HOLIDAY: Seeing Camille Miceli wandering around Rome, smiling her infectious, movie-star smile, and you might think you’re looking at film stills.


Pucci’s vivacious artistic director is feeling “very Vivara” and is clearly very smitten with the Eternal City, which will be the site of her next runway show for the Florentine fashion house.


It’s scheduled for April 4, but the venue and other particulars are still under wraps.


However, Miceli made clear the Vivara print, one of Pucci’s most iconic, will figure prominently. The wavy design, which dates back to 1965, was one of founder Emilio Pucci‘s favorites and most famous, inspired by a crescent-shaped island near Capri.


Over the years it has been interpreted as a wallpaper installation, ceramics, rugs and a perfume flacon, Vivara also being the name of the first fragrance launched by the jet-set designer in 1966.


Since arriving at the creative helm of Pucci in 2021, Miceli has staged multiday lifestyle “experiences” or fashion shows in Capri, Saint Moritz and Florence.


Her appointment — she was previously Louis Vuitton’s accessories creative director — coincided with Pucci’s return to its roots as a resort-focused brand and her collections are revealed on a see now, buy now basis.


Considered one of Italy’s fashion pioneers in outfitting the jet set, Emilio Pucci began designing skiwear out of jersey fabrics in 1947 and opened his house in 1949. His colorful, graphic motifs quickly became a signature of the house and synonymous with glamorous lifestyles.

Camille Miceli in Rome. NORMAN LEMAY










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