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  • JOELLE DIDERICH

EXCLUSIVE: Robert Pattinson Stars in Campaign for New Dior Icons Menswear Line

The collection of timeless wardrobe essentials is launching on Dec. 1.


ICONS ONLY: Known for his elaborately embellished designs inspired by the Dior haute couture archive, Kim Jones wants men to know he is down with quiet luxury too.


Hot on the heels of his denim capsule collection, the label’s artistic director of menswear is introducing a collection of timeless wardrobe essentials known as Dior Icons. Think tailored coats, cashmere sweaters and minimalist wide-leg pants, mixed with more casual pieces like a leather bomber jacket and jeans.


The line is launching on Dec. 1 in Dior boutiques, in tandem with an advertising campaign starring brand ambassador Robert Pattinson.


“I talked about clothing and fabrication with Robert a lot because he has a huge interest in fashion. I thought it would be perfect for him to wear Dior Icons because we discussed it in the conception of the collection. He is a good friend of mine so it seemed it would be nice for him to model in it,” Jones said in a statement.


Robert Pattinson in the Dior Icons campaign. ALASDAIR MCLELLAN/COURTESY OF DIOR


The images were photographed by Alasdair McLellan, with art direction by Ronnie Cooke Newhouse and styling by Ellie Grace Cumming. Peter Philips did the makeup and Anthony Turner the hair.


Pattinson has been the face of the Dior Homme fragrance since 2013. The “Twilight” actor has also appeared in a series of menswear campaigns for the French fashion brand, starting with the fall 2016 ads shot by Karl Lagerfeld.


In addition to attending scores of Dior shows over the years, Pattinson starred opposite Gwendoline Christie in the film screened during the fall 2023 men’s show.


Alongside wardrobe staples in muted colors including gray, a favorite of founder Christian Dior, the Dior Icons collection includes accessories such as the Dior Gallop shoulder bag, available in a mini version with an aluminum buckle, and Dior Buffalo derby shoes.


Dior has launched several variations on the wardrobe essentials concept in recent years. In 2020, it introduced the Modern Tailoring capsule, and prior to that, the Dior Essentials line. All featured a range of elegant and more casual pieces designed to stand the test of time.


Looks from the Dior Icons capsule collection.BRETT LLOYD/COURTESY OF DIOR







https://wwd.com/fashion-news/fashion-scoops/robert-pattinson-stars-in-ads-for-new-dior-icons-menswear-collection-1235890239/



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