Taking the Italian luxury house’s eyewear designs to a whole new level
At the beginning of this month—July 2021—FENDI announced that it has signed an exclusive partnership with Thélios for the design, development, production, and distribution of the latter’s eyewear category. While Italian luxury house FENDI needs no introduction, a brief preface about Thélios might be in order.
Named after the Ancient Greek gods Theia and Helios—goddess of light and sight and god of the sun, respectively—Thélios designs, produces and distributes sunglasses and optical frames for some of its most prestigious maisons: Dior, Fendi, Celine, Loewe, Stella McCartney, Kenzo, Fred, Berluti and Rimowa. The company is based in Longarone, Italy, and has made quite a reputation for itself by blending the distinct identity of each brand with Italian craftsmanship to create exceptional luxury eyewear.
Thélios’ new partnership with FENDI is expected to establish the latter as a leading brand in the luxury eyewear segment. “We are proud to start this new adventure with Thélios, who in parallel to FENDI, is truly committed to Italian craftsmanship, creativity, and innovation,” said Serge Brunschwig, CEO of FENDI. “I’m confident that this new partnership will mark a successful new chapter of FENDI’s long history in eyewear.”
The first release under this new partnership is FENDI’s fall/winter 2021 eyewear collection, which comprises sunglasses and optical frames for both men and women.