Givenchy Beauty Signs Zhao Liying as Global Brand Ambassador
- Tianwei Zhang
- Jul 22
- 2 min read
Often hailed as China's queen of daytime TV drama, she stars in the campaign for the brand's new Le Rouge Velvet Matte lipstick.
Zhao Liying is now a global brand ambassador for Givenchy Beauty. Courtesy of Givenchy Beauty
SINGULAR TALENT: Givenchy Beauty on Tuesday appointed acclaimed Chinese actress Zhao Liying as its latest global brand ambassador.
The brand said Zhao will help the brand forge a new chapter in the makeup vertical as she wears an almond terracotta shade in the campaign for the brand’s new Le Rouge Velvet Matte lipstick.
Often hailed as the queen of daytime TV drama in China, Zhao achieved household fame for playing Hua Qiangu in “The Journey of Flower,” Sheng Minglan in “The Story of Minglan” and Xu Banxia in “Wild Bloom.”
Those roles helped her score top accolades at some of China’s most prized awards in the television industry: the China TV Drama Flying Awards for Outstanding Actress, Golden Eagle Award for Best Leading Actress and Hundred Flowers Award for Best Supporting Actress, to name a few.
Zhao Liying is now a global brand ambassador for Givenchy Beauty. Courtesy
Zhao has been steadily entering the film industry as well. Her portrayal of a hearing-impaired mother in famed director Zhang Yimou’s Lunar New Year box office hit “Article 20” last year earned her universal praise on Chinese social media.
This year, she was also a part of the highly anticipated crime drama film “She’s Got No Name,” directed by Peter Chan. Zhao plays Xi Lin, a high-society divorcee who is also a playwright, during the Japanese occupation of Shanghai in the 1940s.
As of July 2025, her name has been mentioned 11.2 billion times on China’s popular social commerce platform Xiaohongshu, and she has more than 92 million followers on Weibo.
Romain Spitzer, chief executive officer at Givenchy Beauty, said Zhao’s “singular talent, captivating elegance, vibrant energy and powerful femininity all perfectly capture what Givenchy Beauty stands for.”
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