- ELLIE BEECK
GIVENCHY LAUNCHES #IRRESISTIBLEISUS CHALLENGE
Givenchy is looking for ambassadors for their Irresistible perfume. Find out how it could be you!
Givenchy has launched a new digital campaign challenge to mark the launch of their new perfume, Irresistible Eau de Toilette Fraich.
The challenge, which will live on TikTok, asks entrants to learn and post a TikTok dance, choreographed by Dancer and Creative Director Kyle Hanagami, in an outdoor setting. The winners will become ambassadors for the perfume and star in its campaign, set to drop in June 2022.
Participants will be judged on "good vibes and authenticity,” and each video can have up to five dancers. All participants must over 18 or older, and must tag @givenchybeauty in the video.
This is the second TikTok challenge Givenchy has created, the first being their successful #IRRESISTIBLEisME campaign, which saw over 3,000 applicants. The winners, Sarah Monteil, Adam Khalil, and Maya de Saeger, starred in Givenchy’s Irresistible digital campaign in June 2021.
Submission videos for the #IRRESISTIBLEisUS campaign will be accepted from Feb. 5 to the 27th.