- LIZ WARREN
GUESS DROPS LIMITED-EDITION ACCESSORIES FOR BREAST CANCER AWARENESS MONTH
GUESS WATCHESCOURTESY
Guess is doubling down on its accessories offering with special collaborations to mark Breast Cancer Awareness Month in October.
For the eighth consecutive year, Guess Watches partnered with women’s health organization The Get In Touch Foundation on a limited-edition timepiece featuring a pink croco strap, a rose gold case with an encrusted stone bezel and a silver dial with pink markings. The design mirrors the foundation’s Daisy Wheel, a free tool with an accompanying app that guides women through the self breast exam process.
The watch is available now in stores and online and retails for $125. A portion of its proceeds will go directly to The Get In Touch Foundation.
According to Annie Santo, vice president, global marketing at Guess Watches, the years-long partnership with The Get In Touch Foundation is a natural one for the brand. “Fusing fashion with philanthropy is a core value for Guess Watches,” she said. “We are excited to be a committed partner with The Get In Touch Foundation and fully support the importance of educating and empowering women globally.”
The L.A. denim brand is also releasing a line of eyewear to further support the organization. Guess partnered with Marcolin on a capsule collection that includes a pair of sunglasses and optical frames featuring designs that pay homage to the foundation. Guess began an exclusive licensing agreement with the eyewear brand in 2013 and recently extended the partnership through 2030. Both styles come in a special pink case and feature a square, shiny black frame with a touch of pink on the ear piece, as well as a rose gold ribbon on the temple tips.
GUESS EYEWEARCOURTESY
Sunglasses retail for $118 and were available in Guess boutiques and on the brand’s e-commerce site starting Oct. 1. The optical frames will be available at select opticians, who will determine pricing. Marcolin USA will be making a donation to The Get In Touch Foundation.
Guess has recently pointed to its accessories category as one of the main drivers of growth. During the virtual Goldman Sachs Global Retailing Conference last month, it projected an optimistic outlook for the next few years, thanks to this category and several others, which will help it meet its $2.8 billion revenue target by fiscal 2024. Other promising areas include outerwear, dresses and leisure—the latter of which is a new product area for the brand.