Guess is keeping a toe in the $14.5 billion global sunglasses market, which is on the brink of hefty financial rewards as air travel picks up this summer
The heritage denim brand, along with sister brand Marciano, announced last week that it is extending its partnership with eyewear company Marcolin. The early renewal of their exclusive licensing agreement makes Marcolin responsible for the design, production and worldwide distribution of Guess and Marciano sunglasses and eyeglasses.
Guess’ partnership with the eyewear company, which began in 2013, now extends until 2030.
“We are excited to continue our partnership with Marcolin as an important extension of the Guess family,” said Paul Marciano, Guess cofounder. “With their continued focus on the Guess brand as a leader in optical and sun, we look forward to great success and collaboration in the future.”
With 50 years of experience, Marcolin manufactures eyewear for brands like Tom Ford, Emilio Pucci, Moncler, Diesel, Dsquared2 and more.
The men’s and women’s Guess sunglasses collection spans staples like oversized frames, aviators, and cat-eye, to trendier styles with mirrored lenses, geometric and round shapes and glittery details. All Guess sunglasses offer 100 percent UVA/UVB protection.
The brand’s optical range includes rectangle, square and cat-eye frames in classic black, gray, tortoise, and clear colorways.
“We are really thrilled about this renewal, as it underlines the importance and value of the collaboration with a group like Guess, one of the most recognized lifestyle brands worldwide,” said Fabrizio Curci, Marcolin CEO and general manager. “It is a solid and long-lasting partnership with Guess, with whom we share the constant search to create collections that are always contemporary and highly iconic. We are honored to continue this collaboration which also represents an important step forward in Marcolin’s strategy.”