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Guess shows its spring–summer 2023 campaign, photographed by Vicoolya & Saida

NEWS Guess co-founder Paul Marciano creative-directed the collection, while the campaign has been photographed with a highly colour-saturated style







Guess offered a preview of its spring 2023 campaign on its Instagram, although some images had gradually been drifting out via its models on social media.

The range is now online, with a number of the promotional images from Capri also on Guess’s website. The campaign was photographed by Vicoolya & Saida, with Francesca Valenti, Julie Tuzet, Liza Makhu, and Xavier Grey as models. Make-up was by Vanessa Cisullo.

Guess’s controversial co-founder Paul Marciano creative-directed the collection.

The look is one of bright, saturated colours, with large, floral prints, and a colour palette that includes pink, olive green, orange, and white.

Some of the fashion, styling and props recall the 1960s, when jet-setters headed to the Mediterranean for their holidays.

Tuzet called her appearance in the campaign ‘a dream come true’.

The women follow in the footsteps of Anna Nicole Smith, Claudia Schiffer and Laetitia Casta, among the models who put the brand on the map.









Vicoolya & Saida




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