- ROLAND DUPUY
GUESS WHAT? SEASONS ARE OVER & SUNGLASSES ARE FOREVER
If you thought hot person summer was over, think again. GUESS Originals is bringing a heatwave of retro chic with a new range of sunglasses, guaranteed to keep that sexy surf glam vibe going well into the winter months. Weather is so last season anyway.
As the legacy denim brand’s youth-focused offshoot, GUESS Originals is reaching a new generation with its bold and colorful vintage aesthetic. With recent collaborators including Los Angeles-based self-proclaimed “mental health brand” Madhappy and Batman comics, the brand has managed to carve out its own space in today’s fashion conversation. If you’re looking to combine positivity with style and a dash of sex appeal, fear not: GUESS Originals is here for you. So run, don’t walk, to the shades shelf!
Available now is a range of sunglasses armed with fashion’s greatest and most elusive not-so-secret weapon: sustainability. Customers want brands to be involved in social responsibility initiatives, and GUESS is answering their call thanks to its use of innovative recycled materials. The Hayden plastic Navigator, for example, features a frame made from bio-based plastic, which is manufactured from plant oil instead of petroleum. The shades are available in a variety of colorways, from opaque hues to crystal tones, and their eye-catching unisex design naturally features GUESS’ signature logo grid on the temple.
The sunglasses fit in well within GUESS’ established universe of edgy and seductive style. Back in the early ‘90s, the brand achieved notoriety for a campaign starring the late, great Anna Nicole Smith which paid homage to ‘60s bombshell Jayne Mansfield. The story has been revived for the modern era, with a new shoot featuring Euphoria breakout star Sydney Sweeney. So to all you sexy surfers and saucy shoppers, actual or aspirational: wondering where your post-summer dose of glam has been hiding? Take a wild GUESS…