Hollister Celebrates 25 Years With Y2K Capsule Collection Reissue
- Lisa Lockwood
- Jul 30
- 2 min read
The nostalgic capsule features strapless babydoll tops and ultra-low-rise shorts for women and bootcut jeans for men.
Hollister is reissuing a Y2K collection to celebrate its 25th anniversary. Courtesy of Hollister
To celebrate a quarter century in business, Hollister, a division of Abercrombie & Fitch Co. is returning to where it all started — Y2K.
Popular with the teen market, Hollister will rerelease a limited-edition capsule of its most iconic styles in an effort to prove it’s still the definitive destination for Y2K fashion. The reissue collection will launch Tuesday, both online and in stores nationwide.
As a result of increased demand and traffic for archived Hollister styles on secondhand platforms, such as Depop, it became clear that customers were interested in authentic pieces from the early 2000s.
Hollister decided that the best way to recognize these styles wasn’t to reimagine them, but to reintroduce them.
A look from the Y2K capsule from Hollister.
The reissue features nostalgic silhouettes such as strapless babydoll tops, ultra-low-rise shorts for women and the fan-favorite Hermosa bootcut jeans for men — all with the brand’s iconic retro top stitching, throwback appliqué graphics and seagull logo. The original tags are also back, paying homage to 25 years of heritage.
“To celebrate our history, we wanted to bring back the styles that put Hollister on the map 25 years ago,” said Kelly Hall, senior vice president of merchandising and design at Hollister. “We’re excited to reissue these beloved looks in a way that feels both nostalgic, but very relevant and on trend. We can’t wait to see how our customers style them today, years after their initial debut.”
Looks from Hollister’s Y2K reissue capsule. Courtesy of Hollister
“It has been fun to see the demand grow for our now-vintage pieces on resale sites and in thrift stores,” said Megan Brophy, vice president of Americas marketing at Hollister. “We’re getting tagged in viral thrift hauls on social media and our customers are commenting, begging for these styles to make a comeback. Reissuing them makes them more accessible to our customers.”
The Hollister Y2K capsule collection features 22 styles for women, including T-shirts, shirts, hoodies, shorts and dresses all available in sizes XS to XXL and ranging in price from $14.95 to $49.95. For men, there are 16 styles available, including hoodies, T-shirts, shorts and denim, ranging in sizes from XS to XXL and priced between $24.95 and $59.95. All pieces are available at hollisterco.com and in-stores nationwide. (The brand is sold through more than 500 stores worldwide.)
In May, Abercrombie & Fitch reported that Hollister showed an impressive 22 percent gain in sales to $549.4 million, from $449.2 million in the year-ago period. The double-digit growth came on top of a 12 percent gain in last year’s first quarter, as reported.
Asked to comment on why Hollister was able to generate its big sales gain last quarter, despite reports from other retailers that consumers are pulling back on discretionary spending, Fran Horowitz, chief executive officer of Abercrombie & Fitch, said, “There are still customers out there shopping and they always have a choice as to where to shop.” She also said Hollister had balanced growth across genders, regions and in almost every category, with particular strength in jeans, skirts and fleece.
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