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  • Shubhi Mishra

How Daniel Craig as James Bond has influenced men’s fashion for last 15 years

Daniel Craig has become synonymous with James Bond. In his outings as the lethal spy, the suave actor has left a mark on men’s fashion.

No Time To Die, the latest offering from the 007 franchise, has hit screens and the audience cannot keep calm. The film, which marks Daniel Craig’s last outing as James Bond, hit screens with much frenzy.

Apart from his nuanced portrayal of the lethal MI 6 agent since 2006, Craig’s style as Bond has also influenced men's fashion market and sartorial choices for the last 15 years.

Daniel Craig turned up in a pink cerise velvet and peaked lapel blazer at the No Time To Die premiere night. Usually opting for monochromes like black, grey and navy-blue for premieres and screenings, Daniel Craig shocked everyone with the unconventional choice and gave a subtle nod towards gender fluidity as well.

Daniel Craig at No Time To Die premiere. Picture Courtesy: Getty Images

The actor paired his pink custom-made jacket with crisp black pants, a white shirt and shiny black John Lobb shoes. He had on a black bow-tie and his trusted Omega watch. While the pink jacket created waves and drew some flak as well, Daniel Craig’s style as James Bond has charmed one and all.

L-R: Lashana Lynch, Daniel Craig and Lea Seydoux at the No Time To Die Premiere.


Daniel Craig in a still from No Time To Die.

In all James Bond movies, Daniel Craig can be seen in dapper, well-cut suits. However, the style and the colours have changed from film to film. From the midnight-blue evening suit from the backstage scene at the opera house in Quantum of Solace to the Tom Ford crisp black tuxedo in No Time To Die, James Bond has brought about a revolution of sorts in formal wear, which is swiftly being adapted by men the world over.

Daniel Craig in a still from Quantum of Solace.


Picture Courtesy: Omega

Since Pierce Brosnan first sported a Seamaster Diver 300M in 1995’s Golden Eye, Omega watches and time pieces have been a fixture in 007 films. Daniel Craig has been sporting the brand’s watches throughout his stint in the Bond franchise. In the train scene from Casino Royale, Daniel was even seen telling Eva Green when she mistook his watch for a Rolex that it was an Omega instead. For his first outing as James Bond in 2006, Daniel opted for a Co-Axial Chronometer 41 MM and a Planet Ocean Big Size. His last, No Time To Die, sees him going for a Co-Axial Master Chronometer 42 MM.

Picture Courtesy: Omega


James Bond and his famous Vesper Martini.


Since the inception of James Bond’s character, one particular drink has become a universal favourite. Shaken, not stirred is how Bond loves his martinis and he has a very specific blend for his poison. In the poker scene from Casino Royale, Daniel Craig tells the server the exact measure of liquor for his Vesper Martini. The drink got extremely popular among crowds, obviously.

Daniel Craig in Tom Ford sunglasses.

Accessories are a major part of any ensemble and James Bond knows that. Always decked up, Daniel Craig as James Bond sported a number of exquisite eyewear which soon became a hit. From the Tom Ford Marko FT0144 in Skyfall to the Barton Perreira Joe in No Time To Die, Craig has definitely aced the accessory game as well.


No Bond film is complete without some high-scale action sequences and it goes without saying that 007 has an envious collection of wheels. The obsession with the quintessential Aston Martin in the James Bond movies has been evident. It started in 1964, when the British luxury sports car DB5 debuted in Goldfinger starring Sean Connery. Cut to 2021, the 25th installment of the franchise also had the iconic Aston Martini. The Valhalla and the V8 Saloon made stunning appearances in No Time To Die and we bet that all the auto-heads went to motor heaven.


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