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Inside Rizzoli’s “The Fendi Set” Book Launch With Kim Jones and Nikolai Von Bismarck


Nikolai von Bismarck, Kim Jones, and Bella Hadid. Photo: Sansho Scott/BFA.com


Last night, Fendi’s newest 57th Street New York flagship store hosted an intimate cocktail party and book signing in celebration of Fendi’s Artistic Director of Womenswear and Couture, Kim Jones, and photographer Nikolai von Bismarks’ latest collaboration: “The Fendi Set.” The book pays homage to the early twentieth-century community of British writers, intellectuals, and artists known as the Bloomsbury Set.


“I was inspired by the concept of strong women while looking at Vanessa Bell and Virginia Woolf, the two women from the Bloomsbury Set,” Jones told Vogue. “I had a pamphlet of recent paintings of Vanessa Bell’s, and I also have Vita Sackville-West’s copy of Orlando, which Virginia Woolf gave her. That was the starting point for the collection, and it was befitting because Fendi started in 1925, and Orlando was written in 1928, creating a time similarity that worked well together. “


Guests walked up the store’s cascading marble staircase and were welcomed with a bevy of cocktails and passed canapes upon arrival. Even the live DJ was decked out head to toe in a brown Fendi monogram suit. Friends of Fendi pondered over von Bismarck’s dreamy portraiture displayed on sizeable white gallery walls amidst the neutral color palette of the fashion house’s latest collection. Attendees included Bella Hadid, Precious Lee, Lily Allen, Tommy Dorfman, Selah Marley, Ajani Russell, Taika Waititi, Derek Blasberg, Alessia Fendi, Fe Fendi, Paola Fendi, Rebecca Dayan, and many more.


This book is a carefully thought-out visual masterpiece. Nikolai von Bismarck spent four months of detailed research, followed by 11 months of shooting across England, Italy, and France. The pale blue binding welcomes readers to immerse themselves into an ethereal photographic retelling, inspired by the respective period the Bloomsbury Set members lived.

“I had pins three meters high with every bit of reference from the Bloomsbury Set, and then I slowly started editing it down. I reread the group’s books and re-watched all the related films to better understand and expand on Kim’s vision to make this book,” von Bismarck told Vogue. Each dreamy page spotlights the brand’s modern-day muses, including Christy Turlington, Demi Moore, Gwendoline Christie, Kate Moss, Naomi Campbell, and more. In fact, the supermodels and starlets were shot at places the Bloomsbury Set lived, visited, and painted. “I wanted some of the photos, especially in the English section of the book, to feel like found photographs, almost as if they were discovered in Duncan Grant’s drawer,” said von Bismarck gesturing towards the grand images behind him.


Sansho Scott/BFA.com

Bella Hadid


Sansho Scott/BFA.com

"The Fendi Set" celebrates Kim Jones’ debut year at Fend.



Sansho Scott/BFA.com

Lily Allen



Madison McGaw/BFA.com

Precious Lee


Sansho Scott/BFA.com

Taika Waititi, Sshh Liguz



Madison McGaw/BFA.com

Selah Marley


Sansho Scott/BFA.com

Naomi Campbell, Lila Moss, and Kate Moss shine as muses for “The Fendi Set.”


Madison McGaw/BFA.com

Tommy Dorfman



Sansho Scott/BFA.com

A closer look at the new tome.


Sansho Scott/BFA.com

Mark Guiducci, Derek Blasberg



Sansho Scott/BFA.com

Ajani Russell


Sansho Scott/BFA.com

Brittany Xavier



Sansho Scott/BFA.com

Juliana Gimenez, Tanya Ortega


Sansho Scott/BFA.com

Precious Lee


Madison McGaw/BFA.com

Candace Marie


Madison McGaw/BFA.com

Meghan Roche


Sansho Scott/BFA.com

Alix Brown


Sansho Scott/BFA.com

Tanner Reese, Alioune Fall


Sansho Scott/BFA.com

Samuel Hine


Sansho Scott/BFA.com

Amy Fine Collins


Sansho Scott/BFA.com

Rebecca Dayan












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