Introducing the GUESS Holiday 2018 Advertising Campaign
The GUESS 2018 Holiday campaign, by Chief Creative Officer, Paul Marciano, was shot through the lens of Tatiana Gerusova throughout the streets of Downtown Los Angeles, which is home to the GUESS Global HQ and is a nod to GUESS’ roots and history. Models Gwen Van Meir, Alexandria Hanson and Mitchell Wick are seen wearing the latest trends in ready to wear, eyewear, watches, jewelry, footwear and handbags.
“I decided to shoot the holiday campaign in the streets of Los Angeles – where GUESS began for me and my brother Maurice when we started the company in 1981,” says Paul Marciano. He continued, “The city was an inspiration for us then and it will always be our home. Inspiration today is bigger than ever in this city. The whole world is watching.”
The women’s wear assortment features a combination of festive pieces anchored by modern, timeless silhouettes. Dresses are offered in a wide range of patterns and fabrics including lace, knit and buttery faux-leather. Oversized denim jackets, distressed jeans and jumpsuits are casual staple pieces that can be elevated with standout accessories and polished separates for a cohesive result. Faux fur jackets add a touch of glamour to any holiday event-ready ensemble and return this season in wintery white, warm burgundy and baby blue. For men, cozy cable knit sweaters paired with distressed denim jeans in light to dark washes topped with a camel colored overcoat works for both day and night.
Watches with metal wrist bands and large chronograph faces in black, white and blue tones are classic timepieces. For eyewear, oversized optics with silver and gold metal lanyards are the stand out frames of the season. Holiday’s footwear includes black faux-leather over-the-knee boots as well as an array of strappy platform heels in a variety of colors. The jewelry collection features a mixture of multi-tone circle fringe earrings and hoops. Holiday’s handbags consist of oversized convertible logo cross body bags with metal chain detailing and are balanced out by top handle structured totes.
The collection will be available in stores and online starting early November. Look for these GUESS images in upcoming issues of top international fashion and lifestyle magazines, in GUESS retail stores and on collateral materials.