- SUSAN DEVANEY
Irina Shayk Collaborates With Tod's On A Reinterpretion Of Its Iconic Bag
My life is in my bag,” says model Irina Shayk. “Sunglasses, a little candy – a splash of sugar to get you over the jetlag is the best way to fight it off! A charger, a little mirror on the back of your cell phone case so you can check how you look.” With such a considered list of essentials is it any wonder, then, that Tod’s has called upon the skills of Shayk for their latest project involving the redesign of the brand’s Iconic D bag.
“The first thing that I’ve always associated Tod’s with is a trusted timelessness,” says Shayk. Maybe that’s why the bag has a long-standing loyal fanbase – comprising of Julianne Moore, Cindy Crawford and Reese Witherspoon. “The D-Styling bag is a definite favourite and has made itself at home among my daily essential pieces,” explains Shayk. Now in its sixth redesign for the label’s spring/summer 2019 collection, the bag has kept its well-crafted curves (inspired by the wings of a butterfly) but now features an array of colours – from orange to yellow and brown – and patterns in handcrafted leathers that are ideal for spring dressing.
As every woman knows, a handbag holds a lot of important items. Which is why as part of the project the brand called upon the talents, of not only Shayk, but Chinese actor Maggie Jiang, Korean actor Eun-Chae Jung and Japanese model and actor Nana Eikura to share what’s really in their handbags. Watch below to see what items Tod’s brand ambassador Shayk carries around with her during fashion week season: