Longines, which launched an eyewear collection this year in collaboration with the Marcolin group, has selected Academy Award-winning actress and long-time brand ambassador, Kate Winslet, to front its latest eyewear campaign.
Longines chose its ‘long-standing Ambassador of Elegance’ – who won the Academy Award for Best Actress for The Reader in 2009, as well as the Emmy, Tony, and Grammy Awards – for the campaign in which she models three styles that ‘perfectly embody the brand’s refined and elegant aesthetic’.
The oversized and feminine shapes feature iconic Longine elements such as the dial motif, the dial hands detail and the stylish logo, said the brand.
The new frames, produced in collaboration with Marcolin Group, are now available in travel retail, Longines Boutiques and selected opticians worldwide.
Longines chose its ‘long-standing Ambassador of Elegance’, Kate Winslet, for the campaign.
NEW ERMENEGILDO ZEGNA STYLES
In addition, Marcolin has announced its new Ermenegildo Zegna eyewear collection; part of the ‘Leggerissimo project’, described as ‘an innovative design cluster’ supplementary to the main collection.
The range of sunglass and optical frames is characterised by ‘ultra-lightweight construction that follows the brand’s pursuit of excellence in design and materials’, said Marcolin.
One of the key features of the Leggerissimo project, which directly translates to ‘very light’, is a 2.2 mm wide temple with an extremely thin steel core that serves to ensure ‘optimal flexibility without compromising on superior strength’, according to the Italian fashion brand.
“The soft square silhouette is enriched by a lightweight acetate and key nose bridge,” says Zegna of its EZ5202 frames.
Other notable design elements include the brand’s signature Vicuña-color on the temple tips, the textile-inspired chevron pattern, and the Ermenegildo Zegna logo laser-engraved on the temples.
The Ermenegildo Zegna collection, is available in travel retail at Zegna stores and selected eyewear shops and practices worldwide.