• JAKE SILBERT

KEROUAC FOR THE TIKTOK AGE VIA DIOR FW22


DIOR / RAFAEL PAVAROTTI


Dior's predilection for seasonally collaborating with artists under Kim Jones' purview has undergone some, ahem, artistic liberties for Fall/Winter 2022, which eschews Dior's typical art world team-ups for a partnership with the estate of writer Jack Kerouac.


Kerouac, the "King of the Beats," ruled the late '50s Greenwich Village scene in New York's flourishing proto-hippie movement.



Like fellow literary pioneers William Burroughs, Neal Cassady, and Allen Ginsberg (the latter of whom I always thought kinda looked like David Cross, funnily enough), Kerouac experimented with prose, fragmenting fiction and reality, earning both platitudes and scorn from the literary set.


Menswear creative director Jones — a literary buff who collects rare novels — declined to bring in yet another contemporary artist for Dior Fall/Winter 2022, preferring to channel his book collection instead.


DIOR / RAFAEL PAVAROTTI



Specifically, Jones selected Kerouac's seminal On the Road, wherein semi-autobiographical characters witness the birth of the Beat Generation in real time.


DIOR / RAFAEL PAVAROTTI



This fantastical travelogue roots Jones' new Dior collection in the real of "real clothing" inspired by the hardy necessities one would actually wanna wear while shiftlessly drifting between California and New York.














https://www.highsnobiety.com/p/dior-fall-winter-2022-mens-collection-campaign/