LOEWE IS LAUNCHING NEW PAULA'S IBIZA CAPSULE COLLECTION FOR SUMMER 2021
FEEL THE SMELL OF SALTY SEA BREEZE AND THE VIBRANT COLOR OF BALEARIC SUMMER IN LOEWE'S NEW COLLABORATION WITH PAULA'S IBIZA
As the summer heat is about to begin and fill our lives with brighter colors, Loewe Paula Ibiza 2021 capsule collection brings us the long-awaited Mediterranean chic.
The Spanish brand has been collaborating with the iconic Paula’s Ibiza summer boutique since 2017. Ibiza, where the Creative Director Jonathan Anderson used to spent his childhood vacations has been his favorite source of inspiration to represent the brand's vibes.
"Summer in the city was top of my mind for this collection: the carefree spirit of seaside dressing carried from the beach right into the everyday," said Anderson in the pre-notes for the collection. "I’m after that vibrant zing of sunny Balearic effortlessness, channeled through uncomplicated pieces of clothing and accessories that are as easy to wear as they are craft-led, lit by the touch of the hand."
This season's capsule collection, Loewe and Paula's Ibiza are introducing new shapes, like a deconstructed blazer for men and an array of dresses and tops mixed with trousers for women. The theme of a tropical island finds itself in prints of parrots, doves, and crocuses. The signature Loewe anagram basket bags are woven in Colombia by female artisans from the Corporación Oficio y Arte NGO: an artisanal collective that allows the craftswomen to be financially independent and educate their children.
The photoshoot for the collection is captured by photographer Gray Sorrenti, featuring the colorful architectures of Mérida and Campeche, Mexico.
In addition, Paula’s Ibiza is relaunching unisex fragrance following its debut in 2020, also following the playful tropical notes, perfect for an elegant summer evening outing.
The Loewe x Paula's Ibiza capsule collection will be available online and in stores April 15.