Loewe Is Taking Menswear To Outdoor With Eye/Loewe/Nature Fall Collection
Inspired and designed for nature, a conscious mindset also pervades the Eye/Loewe/Nature Collection.
“The Loewe man, in my vision, is an escapist just as much as he is practical: someone who loves adventures, of any kind, and has a fondness for the great outdoors.” -Jonathan Anderson, Loewe Creative Director
Loewe’s Eye/Loewe/Nature is inspired and designed for nature. It is a collection of technical and utilitarian clothes and accessories made to be worn to explore the four corners of the earth. As Jonathan Anderson said, “Eye/Loewe/Nature to me is Loewe at its most grounded and pragmatic, with an inspired eye. It has a timeless aura and a feeling for nature that is very important right now as an invitation to free our minds with new adventure.”
The Maison has created a casual line of parkas, windbreakers, fleeces, jumpers, shirts, t-shirts, hiking boots and accessories. For this fall winter 2020 collection, the fashion house focused on upcycling, highlighting the transformative power creativity. Loewe also uses existing source to give unicity to each piece, a nod to Anderson’s proclivity for craft.
The main story for this season is inspired by military, in terms of materials, camouflage motifs and shapes such as parkas, patch-pocket hooded shirts, cargo shorts and trousers. Loewe has upcycled military tents to build these pieces, each one different from another. There’s a series of new shirts being developed from patchworks of existing flannel check shirts.
Loewe also carried the same ethos in accessories, crafting a convertible bag out of camouflage army jackets and a tote from vintage fleece jackets. Shape and color wise, the collection is loose and organic, with occasional bright flashes for psychedelic effect, highlighted in the eye logo, both as print and embroidery.